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Sofía Sanchez Barrenechea: Fuego on Nowness.com



Video for NOWNESS
Directed by Columbine Goldsmith
Creative Direction: Sofia Sanchez Barrenechea & Columbine Goldsmith


Sofía Sanchez Barrenechea: Fuego
The Fashion-World Darling Gets Her Party On in Downtown LA

Argentinian art director and street-style regular Sofia Sanchez Barrenechea takes a classic Datsun for a spin from the Chateau Marmont to Downtown Los Angeles in today’s playful portrait. Fresh from attending the Spring-Summer 2014 shows, the front row face explores the hidden Piñata District, full of Salvadoran and Mexican street vendors, taco trucks and a flower market—all set to a ranchera soundtrack. When not seeking out local designers for her online boutique Under Our Sky, Sanchez Barrenechea art directs for Estée Lauder, Marni and Derek Lam, and is frequently snapped in Peter Pilotto and Mary Katrantzou. SoCal resident and NOWNESS regular Columbine Goldsmith captured the bustling action in LA, having contributed to Self Service, Vanity Fair and Dazed & Confused. “Those guys totally fell in love with her,” says the filmmaker of her subject’s assimilation into the locale, who collaborated with Sanchez on the creative direction. “When I said goodbye to her at the end of the shoot, she was in a gold lamé coat getting into a taxi with two enormous piñatas.” Alas, the South American transplant, who prepares to wed her set-designer beau Alexandre de Betak next year in Patagonia, could not find room for her colorful acquisitions. “I wanted to get the piñata shipped to New York,” she says. “But it was a $15 piñata and $300 for shipping.”



Art direction, creative concepting.

Creative Direction by Doug Lloyd


TV Commercial
Creative Direction by Olivier Van Doorne, Gabriel Eid
Art Direction by Edouard Nardon and Sofia Sanchez Barrenechea
Model Ryan Burns
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Creative direction, design & developing.

www.acria.org
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Art direction, concepting, post production.

Advertising Agency AR New York
Creative Direction by Raul Martinez
Art Direction by Ole Lund & Sofia Sanchez Barrenechea
Photographer Tom Munro
Stylist Jeanne Yang
Hair by Garren
Makeup Matthew Van Lwwuwen
Model Katie Holmes
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Creative direction, production & casting.

Creative Direction by Marcela Naon
Photography by Urko Suaya
Styling by Pablo Ramirez
Model Rossy De Palma
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Art direction, concepting.

Advertising Agency AR New York
Creative Direction by Raul Martinez
Art Direction by Ole Lund & Sofia Sanchez Barrenechea
Photographer Tom Munro
Stylist Jeanne Yang
Hair by Garren
Makeup Matthew Van Lwwuwen
Model Katie Holmes
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Art Direction & design.


Art direction, concepting.

Advertising Agency AR New York
Creative Direction by Mathew Ebert
Art Direction by Natalie Herrera and Sofia Sanchez
Styling by Giovanna Battaglia
Hair by Shay Ashual
Makeup Wendy Rowe
Models Benjamin Eidem & Karlina Caune
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Art direction.

Creative Direction by Doug Lloyd
Photographed by Craig McDean
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski


TV Commercial. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski
TVC Directed by Lance Accord



TV Commercial. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
TVC Directed by Lance Accord
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Model concepting, Graphic Effects, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski

Model & Still Life Concepting, Art Direction.

Creative Direction by Olivier Van Doorne, Gabriel Eid, Edouard Nardon
Model Photography by Nick Knight
Model Raquel Zimmermann


Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
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Print and TV Ads. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
Still Life Photography by Robin Broadbent
TVC Directed by Lance Accord




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Model Concepting, Art Direction.

Creative Direction by Martin Sandberg for AR New York
Art Direction by Ian Davies

Model Concepting, Art Direction.

Creative Direction by Olivier Van Doorne, Gabriel Eid, Edouard Nardon
Model Photography by Mario Sorrenti
Model Georgia May Jagger
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Model Concepting, Art Direction.

Creative Direction by Martin Sandberg for AR New York
Art Direction by Ian Davies
Photographed by Sølve Sundsbø
Model Querelle Jansen

Model & Still Life Concepting, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski
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Creative direction, production & casting.

Creative Direction Sofia Sanchez Barrenechea for Marcela Naon
Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice



Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
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Model & Still Life Concepting, Graphic Effects, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Still Life Photography by Robin Broadbent
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Hilary Rhoda, Joan Smalls & Carolyn Murphy
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Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
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Concepting, Shooting & Post Production.

Creative Direction by Doug Lloyd
Photographed by Josh Olins
Model Maryna Linchuk

LeBook
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Senior Art Director of Derek Lam’s Fall Winter 2011 Campaign.
Model Concepting, Shooting, Post Production.

Creative Direction by Doug Lloyd
Photographed by Alasdair McLellan
Model Aline Weber

LeBook
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TV Commercial Idealist, with Constance Jablonski
TV Commercial Idealist, with Joan Smalls
TV Commercial Idealist, with Liu Wen


A brand new product from Estée Lauder, 'Idealist' Even Skintone Illuminator was a major launch for the brand in 2011. To do so, we developed Print and TV Ads. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
Still Life Photography by Robin Broadbent
TVC Directed by Lance Accord
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Model Concepting, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Hilary Rhoda, Liu Wen
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Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski


Click here to see the TV Commercial Pleasures, with Constance Jablonski



SENSUOUS NUDE



Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Isabeli Fontana
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Creative Direction by Doug Lloyd
Photographed by Ryan McGinley
Styled by Panos Yiapanis
Model Karlie Kloss
 
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