FeedIndex
DFS Group (DFS), the world’s leading luxury travel retailer, unveiled its visually-arresting T Galleria by DFS campaign for the Fall/Winter 2014 season today with the premiere of the first of six episodes. Each episode is set in an iconic T Galleria destination, and will debut to press, social media and www.tgalleria.com. The first episode by the traveller’s luxury department store features Hong Kong, and will travel over the next three months to Sydney, Hawaii, Guam, Singapore and Okinawa.


New DFS Campaign By aWHITELABEL/Sibling Rivalry product Captures The Wonder Of Travel-Okinawa from Hype Communications on Vimeo.






Continuing with the paper theme of the past seasons – from origami to postcards – the Fall/Winter 2014 campaign takes inspiration from and reinterprets the nostalgic travel journal. As the pages turn, hand drawn maps, painted characters, street scenes and photographs are brought to life and animated to express the wonders of travel. In Hong Kong, the journey is reflected in a bottle of perfume, travels through neon-lit streets and skyscrapers, and finally ends with an ascent by tram to the Peak and a breath-taking view of Victoria Harbour.




New DFS Campaign By aWHITELABEL/Sibling Rivalry product Captures The Wonder Of Travel-Guam from Hype Communications on Vimeo.




Coinciding with the campaign, 14 T Galleria by DFS stores have been transformed to showcase each destination and the season’s newest arrivals. To bring the pages of the travel journal to life in-store, windows exhibit rich motion graphic screens projecting travel-inspired quotes such as “A journey of a thousand miles begins with a single step” as well as projections of vintage 8mm videos. Inside the store, vitrines contain actual travel journals embellished by drawings, colourful illustrations, photographs and written messages of the local sights and culture of the store’s location.


New DFS Campaign By aWHITELABEL/Sibling Rivalry product Captures The Wonder Of Travel-Singapore from Hype Communications on Vimeo.






"We aim to put romance back in to travel this season. The journal is steeped in nostalgia as well as being the highest form of personalisation within your travel experience. Our journals chronicle the uniqueness of our incredibly rich locations as well as the adventures of our models. We really got to know our models this season and their interests are reflected and captured within these journals," said Mr John Gerhardt, Senior Vice President, Branding and Creative, DFS Group.


New DFS Campaign By aWHITELABEL/Sibling Rivalry product Captures The Wonder Of Travel-Hong Kong from Hype Communications on Vimeo.






The campaign is fronted by the world’s first international Chinese supermodel, Du Juan and by New York-based fashion model RJ Rogenski. The six episodes, directed by Mikon van Gastel, employ collage-like cut-outs and inspiring colourful illustrations by French illustrator Cassandre Montoriol, whose bright and whimsical work has appeared in lifestyle titles such as Vanity Fair, Marie Claire and The New Yorker. All orchestrated by AR New York Creative Agency.






Sofía Sanchez Barrenechea: Fuego on Nowness.com



Video for NOWNESS
Directed by Columbine Goldsmith
Creative Direction: Sofia Sanchez Barrenechea & Columbine Goldsmith


Sofía Sanchez Barrenechea: Fuego
The Fashion-World Darling Gets Her Party On in Downtown LA

Argentinian art director and street-style regular Sofia Sanchez Barrenechea takes a classic Datsun for a spin from the Chateau Marmont to Downtown Los Angeles in today’s playful portrait. Fresh from attending the Spring-Summer 2014 shows, the front row face explores the hidden Piñata District, full of Salvadoran and Mexican street vendors, taco trucks and a flower market—all set to a ranchera soundtrack. When not seeking out local designers for her online boutique Under Our Sky, Sanchez Barrenechea art directs for Estée Lauder, Marni and Derek Lam, and is frequently snapped in Peter Pilotto and Mary Katrantzou. SoCal resident and NOWNESS regular Columbine Goldsmith captured the bustling action in LA, having contributed to Self Service, Vanity Fair and Dazed & Confused. “Those guys totally fell in love with her,” says the filmmaker of her subject’s assimilation into the locale, who collaborated with Sanchez on the creative direction. “When I said goodbye to her at the end of the shoot, she was in a gold lamé coat getting into a taxi with two enormous piñatas.” Alas, the South American transplant, who prepares to wed her set-designer beau Alexandre de Betak next year in Patagonia, could not find room for her colorful acquisitions. “I wanted to get the piñata shipped to New York,” she says. “But it was a $15 piñata and $300 for shipping.”



Art direction, creative concepting.

Creative Direction by Doug Lloyd


TV Commercial
Creative Direction by Olivier Van Doorne, Gabriel Eid
Art Direction by Edouard Nardon and Sofia Sanchez Barrenechea
Model Ryan Burns
/ (1 of 1)



Art direction, concepting, post production.

Advertising Agency AR New York
Creative Direction by Raul Martinez
Art Direction by Ole Lund & Sofia Sanchez Barrenechea
Photographer Tom Munro
Stylist Jeanne Yang
Hair by Garren
Makeup Matthew Van Lwwuwen
Model Katie Holmes
/ (1 of 1)



Creative direction, production & casting.

Creative Direction by Marcela Naon
Photography by Urko Suaya
Styling by Pablo Ramirez
Model Rossy De Palma
/ (1 of 1)


Art direction, concepting.

Advertising Agency AR New York
Creative Direction by Raul Martinez
Art Direction by Ole Lund & Sofia Sanchez Barrenechea
Photographer Tom Munro
Stylist Jeanne Yang
Hair by Garren
Makeup Matthew Van Lwwuwen
Model Katie Holmes
/ (1 of 1)



Art Direction & design.


Art direction, concepting.

Advertising Agency AR New York
Creative Direction by Mathew Ebert
Art Direction by Natalie Herrera and Sofia Sanchez
Styling by Giovanna Battaglia
Hair by Shay Ashual
Makeup Wendy Rowe
Models Benjamin Eidem & Karlina Caune
/ (1 of 1)



Art direction.

Creative Direction by Doug Lloyd
Photographed by Craig McDean
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski


TV Commercial. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski
TVC Directed by Lance Accord



TV Commercial. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Styled by Marie Amelie Sauve
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
TVC Directed by Lance Accord
/ (1 of 1)



Model concepting, Graphic Effects, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski

Model & Still Life Concepting, Art Direction.

Creative Direction by Olivier Van Doorne, Gabriel Eid, Edouard Nardon
Model Photography by Nick Knight
Model Raquel Zimmermann


Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
/ (1 of 1)





Print and TV Ads. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
Still Life Photography by Robin Broadbent
TVC Directed by Lance Accord




/ (1 of 1)


Model Concepting, Art Direction.

Creative Direction by Martin Sandberg for AR New York
Art Direction by Ian Davies
/ (1 of 1)


Model Concepting, Art Direction.

Creative Direction by Martin Sandberg for AR New York
Art Direction by Ian Davies
Photographed by Sølve Sundsbø
Model Querelle Jansen

Model & Still Life Concepting, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski
/ (1 of 1)



Creative direction, production & casting.

Creative Direction Sofia Sanchez Barrenechea for Marcela Naon
Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice



Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
/ (1 of 1)



Model & Still Life Concepting, Graphic Effects, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Still Life Photography by Robin Broadbent
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Hilary Rhoda, Joan Smalls & Carolyn Murphy
/ (1 of 1)



Creative direction, production & casting.

Photography by Urko Suaya
Stylist by Vale Polnoroff
Model Carmen Dell'Orefice
/ (1 of 1)


Concepting, Shooting & Post Production.

Creative Direction by Doug Lloyd
Photographed by Josh Olins
Model Maryna Linchuk

LeBook
/ (1 of 1)


Senior Art Director of Derek Lam’s Fall Winter 2011 Campaign.
Model Concepting, Shooting, Post Production.

Creative Direction by Doug Lloyd
Photographed by Alasdair McLellan
Model Aline Weber

LeBook
/ (1 of 1)

TV Commercial Idealist, with Constance Jablonski
TV Commercial Idealist, with Joan Smalls
TV Commercial Idealist, with Liu Wen


A brand new product from Estée Lauder, 'Idealist' Even Skintone Illuminator was a major launch for the brand in 2011. To do so, we developed Print and TV Ads. Model, Still Life and GFX Concepting, Storyboard, Shooting & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski, Liu Wen & Joan Smalls
Still Life Photography by Robin Broadbent
TVC Directed by Lance Accord
/ (1 of 1)


Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Constance Jablonski


Click here to see the TV Commercial Pleasures, with Constance Jablonski



SENSUOUS NUDE



Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Model Isabeli Fontana
/ (1 of 1)



Creative Direction by Doug Lloyd
Photographed by Ryan McGinley
Styled by Panos Yiapanis
Model Karlie Kloss
/ (1 of 1)

Model & Still Life Concepting, Graphic Effects, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Craig McDean
Styled by Alex White
Hair by Orlando Pita
Makeup by Tom Pecheux
Models Constance Jablonski Hilary Rhoda & Liu Wen
Still Life Photography by Robin Broadbent

TV Commercial Beautiful, with Constance Jablonski


Click on the images to see the TV Commercial


Every season Estée Lauder releases over three different fragrance campaigns.
For 'Beautiful', we did a Print and a TV Commercial.
Storyboards, TV, Model & Still Life Concepting, Art Direction on Set & Post Production.

Creative Direction by Doug Lloyd
Model Photography by Peter Lindbergh
Makeup by Diane Kendal
TVC Directed by Lance Accord
Model Constance Jablonski
 
  Getting more posts...